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18 Oct 2018

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How Adobe Is Trying to Bring Augmented Reality Experiences Mainstream - Adweek
17 Oct 2018


Adweek

How Adobe Is Trying to Bring Augmented Reality Experiences Mainstream
Adweek
According to Stefano Corazza, Adobe's head of augmented reality, creating AR experiences is about more than creating a shoe or anything else in AR; it's about “reinventing the retail experience.” He said the company is starting by getting larger brands ...
Why Adobe wants to democratise content creation for Augmented Reality with Project AeroThe Indian Express

all 23 news articles »


Niantic Talks About the Future of Augmented Reality - VRFocus
17 Oct 2018


VRFocus

Niantic Talks About the Future of Augmented Reality
VRFocus
Niantic Labs has become a well-known name in augmented reality (AR) since it released Pokémon Go, the immensely popular AR smartphone title which kicked off a heightened interest in AR. Since then, Niantic Labs has not only delivered many updates to ...


ePlay and Big Shot Augmented Reality App Unveiled At Thinking North Investor Conference - GlobeNewswire (press release)
17 Oct 2018


GlobeNewswire (press release)

ePlay and Big Shot Augmented Reality App Unveiled At Thinking North Investor Conference
GlobeNewswire (press release)
“ePlay Digital's esports and augmented reality technology on display at this week's Thinking North conference will help highlight the company to new investors in a hot sector,” says Steve Singh, Founder, ThinkingNorth. “Trevor is visionary and has been ...

and more »


Former VR film company Jaunt is giving up on VR to focus on augmented reality - The Verge
15 Oct 2018


Variety

Former VR film company Jaunt is giving up on VR to focus on augmented reality
The Verge
Virtual reality video company Jaunt — which helped spur the early growth of VR video — is shifting its focus to augmented reality, winding down “a number” of its VR-related services, and laying off a “significant portion” of its staff. In a Medium ...
Disney-Backed VR Startup Jaunt Lays Off Significant Portion of Staff, Refocuses on Augmented RealityVariety

all 7 news articles »


Startup Ludenso takes on Magic Leap and HoloLens in augmented reality - VentureBeat
16 Oct 2018


VentureBeat

Startup Ludenso takes on Magic Leap and HoloLens in augmented reality
VentureBeat
Norwegian technology start-up Ludenso (formerly MovieMask) has started a Kickstarter crowdfunding campaign for its augmented reality glasses for mobile devices, dubbed MagiMask. MagiMask and its tracking system has been quietly in development for ...
MagiMask Is Probably Not the AR Headset You're Looking for, but Offers a Cute Trick for Mobile ARNext Reality

all 3 news articles »


Onedome to Open 'Unreal Garden' Augmented Reality Art Exhibit in San Francisco - Variety
16 Oct 2018


Variety

Onedome to Open 'Unreal Garden' Augmented Reality Art Exhibit in San Francisco
Variety
San Francisco-based Onedome is unveiling a decidedly different take on location-based immersive entertainment in the Bay Area later this week: The company will open its very first augmented reality art exhibit to the public in downtown San Francisco ...


OKI Europe Continues Spirit of Innovation with Launch of Augmented Reality App, Designed to Open Up a World of ... - RealWire (press release)
18 Oct 2018


RealWire (press release)

OKI Europe Continues Spirit of Innovation with Launch of Augmented Reality App, Designed to Open Up a World of ...
RealWire (press release)
The OKI Augmented Reality (AR) Showroom is the first application utilising AR to help retailers realise the potential of printing in-store to drive customer engagement and increase basket value. Egham, Surrey, 18th October 2018 – OKI Europe Ltd today ...


How the United Nations Is Using Augmented Reality to Fight World Hunger - Fortune
16 Oct 2018


Fortune

How the United Nations Is Using Augmented Reality to Fight World Hunger
Fortune
The manipulation of reality is often described as the future of entertainment. Virtual reality, set in a simulated world, and augmented reality, which enhances the real one, are increasingly making strides in cinema (3D movies), video games (Pokémon Go ...


Wingnut AR Pest Control shows augmented reality can be silly - VentureBeat
14 Oct 2018


VentureBeat

Wingnut AR Pest Control shows augmented reality can be silly
VentureBeat
Wingnut AR showed off its first augmented reality app for the Magic Leap One Creator Edition. It was a pretty wacky game, as you might expect from the creative minds at Peter Jackson's AR studio in New Zealand. Wingnut AR Pest Control puts you in the ...
I Tried the Magic Leap One and Spent a Day Traversing the 'Magicverse'Inverse

all 14 news articles »


The Sims Freeplay Adds Multiplayer Augmented Reality Mode via ARKit 2.0 - Next Reality
16 Oct 2018


Next Reality

The Sims Freeplay Adds Multiplayer Augmented Reality Mode via ARKit 2.0
Next Reality
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards ...
'The Sims FreePlay' Gets Cool Augmented Reality Multiplayer ModeTouch Arcade

all 4 news articles »


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