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19 Jun 2018

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How to immerse – and not irritate – consumers in augmented reality - The Drum
19 Jun 2018


The Drum

How to immerse – and not irritate – consumers in augmented reality
The Drum
Screen fatigue and the increasing need for bespoke experiences has led to the rising popularity of virtual reality and augmented reality. Pokémon Go proved the impact that AR can have on consumers at scale and since then the technology has unlocked a ...


Augmented Reality and Virtual Reality Are on the VRge of Growth, Says IDC - Business Wire (press release)
19 Jun 2018


Business Wire (press release)

Augmented Reality and Virtual Reality Are on the VRge of Growth, Says IDC
Business Wire (press release)
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Worldwide shipments of augmented reality (AR) and virtual reality (VR) headsets were down 30.5% year over year, totaling 1.2 million units in the first quarter of 2018 (1Q18), according to the International Data ...
Augmented Reality and Virtual Reality Market Expected to Expand at 42.2% CAGR During 2017-2025 | Future Market ...GlobeNewswire (press release)
Augmented Reality and Virtual Reality are on the VRge of GrowthI-Connect007

all 55 news articles »


Google Flips the Switch on Web-Based Augmented Reality Experiences for ARCore - Next Reality
18 Jun 2018


Next Reality

Google Flips the Switch on Web-Based Augmented Reality Experiences for ARCore
Next Reality
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore. Google announced the release of the WebXR Device API last month for VR experiences in Chrome version 67. Now ...


Snapchat Gains Super Powers with 'Incredibles 2' Augmented Reality Experience - Next Reality
18 Jun 2018


Next Reality

Snapchat Gains Super Powers with 'Incredibles 2' Augmented Reality Experience
Next Reality
So far, Avengers: Infinity War, Deadpool 2, and Jurassic World: Fallen Kingdom each have some kind of augmented reality experience as part of their promotional pushes. However, AR doesn't guarantee box office success, with the recent AR campaign on ...


Apple and Pixar created a new file format for augmented reality on your phone - Popular Science
15 Jun 2018


Popular Science

Apple and Pixar created a new file format for augmented reality on your phone
Popular Science
Sharing photos and videos on a computer or a smartphone is, for the most part, pretty easy. File formats like JPG and PNG for still photos, and MOV for videos, display just as intended on pretty much any device. Now that augmented, and even virtual ...


Six Uses for Augmented Reality - EE Times
18 Jun 2018


EE Times

Six Uses for Augmented Reality
EE Times
Augmented reality started in 1968 when Harvard computer scientist Ivan Sutherland debuted an AR head-mounted display system. Still, it's only been in recent years where we've seen an uptick in investments with funding reaching north of $1 billion in ...


5 developments shaping the future of augmented reality - Technical.ly
19 Jun 2018


Technical.ly

5 developments shaping the future of augmented reality
Technical.ly
Between the 9th annual Augmented World Expo (AWE) in Santa Clara, and Apple's Worldwide Developers Conference (WWDC) in San Jose, there's been a series of exciting new developments in the augmented reality space over the last month. Let's take a ...


Argos using augmented reality to help customers buy TVs - Essential Retail
18 Jun 2018


365 Retail (press release)

Argos using augmented reality to help customers buy TVs
Essential Retail
Argos has launched a new augmented reality (AR) feature within its iOS app, which allows customers to view an animated version of different TV models in their own homes via their smartphones. Users of the technology feature can virtually place full ...
Argos revolutionises TV buying experience with new Augmented ...365 Retail (press release)

all 6 news articles »


Eight O'Clock, Chili's Deploy Augmented Reality Games - MediaPost Communications
18 Jun 2018


MediaPost Communications

Eight O'Clock, Chili's Deploy Augmented Reality Games
MediaPost Communications
Eight O'Clock Coffee and Chili's International are each unveiling augmented-reality games. Eight O'Clock is encouraging consumers to play a digital escape-room game for the chance to win a year of free groceries … in the form of a check for $8,000.


Augmented reality exhibit at The Elms is mix of past, present - The Providence Journal
19 Jun 2018


The Providence Journal

Augmented reality exhibit at The Elms is mix of past, present
The Providence Journal
NEWPORT — By pointing a device that resembles a smart phone at a target in The Elms, visitors can see statues and other objects that are not actually there. The augmented reality exhibit at the mansion, “Gilded Age 2.0,” is the first of its kind for ...


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